[About this blog] Inspired by local soccer player Mike Lim during my rookie reporter days at Singapore Polytechnic, I set up this blog in August 2002. I feel that blogging is a novel platform to document interesting facets of my life and my thoughts on certain issues. [Email blogger] ephraim@singnet.com.sg

Sunday, February 01, 2009

[The World Wide Rave phenomenon]
Many people round the world have been involved from Antarctica to Russia and even South Africa. Well Singapore has been represented before with the World Wide Rave making an appearance at the Singapore Tattoo Show and Singapore will be a huge blip on the World Wide Rave radar for the coming week.

Here's my version of the World Wide Rave to publicise the launch of World Wide Rave, a marketing and PR book by David Meerman Scott from Singapore Management University's campus green.

The World Wide Rave, something that is approaching from afar. You can't really tell what it is.

Then slowly, the picture gets clearer and clearer until it hits you. Others then start to make out what it is and find their own meanings in it.

After people start jumping onto the rave it gets more and more popular. And they start to look at it differently and examine its success.

That is the World Wide Rave to me.

Visit the World Wide Rave site here


Blogger APLINK said...

well done !!! congrats - nicely put...

Sunday, February 01, 2009 6:14:00 pm

Blogger Ephraim Loy 黎传志 said...

Thanks. How was the tattoo show?

Sunday, February 01, 2009 8:17:00 pm

Anonymous Anonymous said...

i've read ur blog and the first entry in the world wide rave site... and i'm pretty lost... what's world wide rave?

Sunday, February 01, 2009 10:04:00 pm

Blogger Ephraim Loy 黎传志 said...

The World Wide Rave is a ongoing marketing thingy that involves people around the world. What they do is they create publicity by taking photos of poster of the World Wide Rave book.

The author of the upcoming book titled World Wide Rave had given my Prof. a copy of the poster. And it will be passed to someone else next.

Something like viral marketing?

Sunday, February 01, 2009 10:18:00 pm


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