[The World Wide Rave phenomenon]
Many people round the world have been involved from Antarctica to Russia and even South Africa. Well Singapore has been represented before with the World Wide Rave making an appearance at the Singapore Tattoo Show and Singapore will be a huge blip on the World Wide Rave radar for the coming week.

Here's my version of the World Wide Rave to publicise the launch of World Wide Rave, a marketing and PR book by David Meerman Scott from Singapore Management University's campus green.

The World Wide Rave, something that is approaching from afar. You can't really tell what it is.



Then slowly, the picture gets clearer and clearer until it hits you. Others then start to make out what it is and find their own meanings in it.



After people start jumping onto the rave it gets more and more popular. And they start to look at it differently and examine its success.



That is the World Wide Rave to me.

Visit the World Wide Rave site here